The process of bhakta yoga is about igniting the fire of love in the heart. But before that fire burns brightly there is some smoke and it can be uncomfortable. We just have to be patient as neophytes become more mature in their devotion.
And in the meantime, yes, they take shelter of the structure and the dogma because their previous lives were chaotic, and now they have some order in their lives that they have become attached to. This is natural. We just have to be patient.