नाम: चिंतामणि कृष्णश्चैतन्य रस विग्रह:| पूर्ण शुद्धो नित्यमुक्तोSभिन्नत्वं नाम नामिनो:||
nama chintamani krsnas
chaitanya rasa vigrahah
purnah shuddho nitya muktoh
abhinattvam nama naminoh
"The Holy Name of Krishna is a spiritual touchstone: whatever and whomever is fortunate enough to contact that sound will be benefited beyond imagination. The Holy Name is the very form of Eternal spiritual personal relationship. He is complete and eternally liberated, and there is no difference between the Holy Name and He Who is named."